Creating a signature style is not about buying more clothes. It’s about choosing intentional pieces that signal and reflect your identity and place in the world. Instead of just pulling items out of your wardrobe, build and curate one that’s uniquely you, step by step. It’s easier than you think…
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A profound function of fashion is that it’s a non-verbal communicator. What you put on your body – and your personal style – expresses who you are whether you’re aware of it or not.
This is good news, because it means you’re in total control of curating your wardrobe with precision to say exactly what you want to say to the world. But it requires reflection – what makes you feel confident? What makes you feel like you? Learn how to build your signature style that feels personal and effortless.
Step 1: Assess the pieces you already love
Even before acquiring new clothes, take a look at what’s in your wardrobe. Which pieces do you tend to repeat: a structured blazer, neutral knits, fluid dresses? Pull them out and note their common features like colours, cut and fabric. Ask: How do they make me feel? Your signature style should be authentic and comfortable.
Step 2: Define your personal aesthetic
Describe your style. Is it minimal, soft, structured, or feminine? Then use these style keywords as reference points when you shop; it will help you stay consistent. Also create a cohesive colour palette, as well as accent shades like plum or gold. Choose a signature element that’s easily associated with your personality, such as a bold lip or oversized sunnies.
References: Anna Wintour’s signature bob and sunglasses; LisaRay McCoy’s all-white wardrobe; Diane Keaton’s brimmed hats; Karl Lagerfeld’s leather gloves, etc
Step 3: Create a visual style mood board
Identify your style icons you resonate with. How do they express themselves? Compile images using Pinterest or fashion magazines and create a mood board. Look at the common themes that emerge and let them inspire you.
Step 4: Build and curate your wardrobe
Invest in foundational pieces or staples. These can be white T-shirts or button-down shirts, well-fitted jeans, tailored pants/blazer, an LBD, or neutral knitwear. Focus on quality, too – not fast fashion. These pieces you will mix and match, and elevate with statement accessories.
Final thoughts
The final step is to maintain and evolve. Remember to let go of pieces that no longer align with your aesthetics (donate well-maintained pieces to pre-loved platforms) and edit as your style evolves. The goal is clarity, not excess. More importantly, have fun creating a style language that communicates the woman you are or who you wish to become.
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Featured image: Pexels
