It’s been said time and time again that being blonde (at least, if you’ve bleached your hair or have highlights) is a lot of maintenance – something all eager beavers sitting in the salon chair should know well before opting to enter their blonde era.
Hope, however, often comes in a little bottle of purple shampoo, but even this isn’t the end of your journey.
Finding the perfect purple shampoo for your blonde locks can be tricky, and when there are so many different products on the market the process can get even harder.
But fear no more Goldilocks, we’re here to make that process a simple one! Scroll down for some insight on purple shampoos and find some of our top picks.
What is purple shampoo?
Purple shampoo is a pigmented shampoo that is specifically used for blonde, colour-treated hair. The shampoo neutralises and tones the hair, with the aim to remove any yellow, brass, red and orange tones (shades most blondes try to steer clear of at all costs).
The pigments in the purple shampoo formula promotes cooler notes leaving your locks looking fresh while cancelling out all of those unwanted colour tones.
Who should use purple shampoo?
Purple shampoo is formulated to work wondrously on blonde, colour-treated hair however, the shampoo is also used for toning different colour treatments like a balayage, highlights and even baby lights.
Natural blondes and grey hair can also benefit from these shampoos – if you’re looking to incorporate some violet hues. However, if you’re two-minded about which toner to use, chat to your stylist about a suited option for your specific hair colour.
Our hot takes on purple shampoo:
We’ve got you covered!
Kérastase blond absolu bain ultra-violet
This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool faux-blonde and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instanly boosts blonde luminosity while deeply nourishing the fiber.
How to use
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly.
Olaplex – No 4P Blonde Enhancer Toning Shampoo
Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
How to use
Apply to wet hair, lather fully, and let process. Use 2-3 times per week or as often as needed to neutralize unwanted brassiness.
Moroccanoil – Blonde Perfecting Purple Shampoo
Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal hair colour between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Colour-safe. Sulfate, phosphate, and paraben-free.
How to use
Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.
Pureology strength cure best blonde shampoo
Bring out your best blonde with the Strength Cure Best Blonde Shampoo for all shades of colour-treated blonde, highlighted and lightened hair. Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralizes and brightens ashy, brassy tones.
How to use
Apply a dime-sized amount to wet hair at the scalp. Use your fingers to emulsify a rich lather and work down to the ends, Covering every inch where brassiness may reside. Rinse. For extra toning, leave on longer or repeat washing. To achieve the most neutral toning and get extra strength, Follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.
Redken Color Extend Blondage Color Depositing Shampoo
Redken Color Extend Blondage is a colour-depositing purple shampoo for blonde and highlighted hair. This shampoo features key ingredients salicylic acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair colour cool and bright. This formula gently cleanses and adds softness.
How to use
Use as a complete system with Color Extend Blondage Conditioner. Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave the second lather on for 3-5 minutes. Rinse. Follow with Color Extend Blondage Conditioner.