The Lindt bunny turns 70! Dressed in gold, tied with a red ribbon, marked with a bell: he created a bunny she could always find.
The story goes that one Easter, the young daughter of a Master Chocolatier spotted a bunny in the long grass as the family was having a traditional Easter brunch. Excitedly, she asked if she could go outside to play with it. Her father consented but as she ran to the door, the bunny promptly vanished into the bushes with a single flash of its tail.
For days, the daughter was heartbroken. Her father thought long and hard how he could cheer her up before alighting on the perfect idea. He decided to craft a bunny so she could always find her little friend: the Lindt Gold Bunny was born. Every year after that, his daughter looked forward to searching for her little Gold Bunny friend in the garden with her family.
Lindt’s first Gold Bunny was created 70 years ago in Germany. Thanks to Rodolphe Lindt and his conching machine, chocolate could be melted down until smooth enough to coat moulds of any shape, ready to create hollow chocolate figures – like the silky smooth and indulgent chocolate Bunny, lovingly wrapped in its iconic golden foil, carefully tied with a red ribbon and golden bell.
Today, around 150 million Lindt Gold Bunnies are produced every year in over 50 countries around the world. It is recognisable all over the world and is an Easter must-have. Since its beginnings in 1952, the appearance of Lindt’s Gold Bunnies has weathered the years with grace and stayed close to its timeless original style and continues to be an Easter favourite.
No Easter feast is complete without the Lindt Gold Bunny. Milk, dark and hazelnut, there is a flavour for everyone!
ALSO SEE ITALIAN EASTER BREAD RECIPE