The release of Beyonce’s BREAK MY SOUL, a snippet of her latest album Renaissance had Queen B’s hive of fans stepping into an era – empowerment in their own freedom. The hit single dominated charts expeditiously and was quickly dubbed an anthem for a post-pandemic era.
The latest collaborative collection is titled IVYTOPIA, created around the concept of discovering one’s own nirvana, regardless of the era of their lives they’re in. It represents a refreshing take on fashion that daydreams, breaks free after isolation, and excludes restrictions – of colour, creativity, body stereotypes, gender or age.
Striking swimwear and a focus on one of 2022’s favourite trends, bold silhouettes, along with mystical colour palettes all stand at the ready, premised to be the dreamy companions to our next adventures.
The colours chosen are nothing short of bespoke, including quartz (off white), pyrite (silver), lapis lazuli (shock cyan), hawk’s eye (khaki) and jasper (solar yellow) along with crystal and floral-inspired print.
The collection blends natural and organic elements with futuristic details and shapes, using a design language that gives the feeling of another world – one which we’re already stepping into thanks to the post-pandemic era that navigates both a desire to connect with nature and technology’s ever increasing place in our lives.
Textiles like printed power mesh, metallic spandex, stretch twills, and French terry speak to IVY PARK’s love of athleticism and fashion. The bold crystal prints further illustrate a feel of serenity and ethereal beauty, while a high-voltage colour palette stands as a reminder of the sheer vibrancy of the brand.
Bold, bright and a perfect wardrobe add for Spring, Beyoncé’s done it again. Collections are available online at adidas.co.za or in-store at the Sandton Flagship, Canal Walk Women’s and V&A Waterfront adidas stores.
Feature Image: adidas x IVYTOPIA collection/ via @weareivypark