South African music phenomenon Tyla continues to make international headlines, this time as one of Variety’s 2025 Power of Young Hollywood honourees. The Grammy Award-winning artist has been selected for her rising influence in the entertainment industry, alongside a carefully curated group of young stars making waves globally.
This annual list by Variety celebrates emerging talent who are not only thriving in their respective fields but are also reshaping the cultural conversation through their work and visibility.
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Tyla to be celebrated at star-studded LA event
Tyla will be honoured alongside notable names such as Stranger Things actor Finn Wolfhard and Sam Nivola from The White Lotus. The Power of Young Hollywood event, presented by SanDisk, will take place on 7 August in Los Angeles. It promises to be a glamorous affair, complete with red carpet appearances, a cocktail hour, and a group photograph of all the featured honourees.
The annual event serves as both a celebration of youth-driven talent and a moment to spotlight the creatives who are steadily becoming the next generation of industry leaders.
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Recognition for global impact and cultural influence
Tyla’s inclusion in this prestigious list marks another milestone in what has already been a standout year for the artist. From topping charts to securing high-profile brand collaborations, her cultural reach now spans fashion, beauty, and social media. Her influence continues to grow both on and off the stage, positioning her as one of South Africa’s most successful exports in recent memory.
Variety’s co-editor-in-chief Ramin Setoodeh noted that the Young Hollywood issue is one of the publication’s most celebrated features, offering a glimpse into the future of the entertainment industry.
“The class of 2025 represents the next generation of creatives and decision-makers,” he said. “We are excited to highlight cover stars like Tyla, and to publish our ‘40 Under 40’ list that showcases Hollywood’s rising power players.”
A rising star with global staying power
Tyla’s recognition by a leading US publication affirms her position among the world’s most promising young entertainers. Her distinctive sound, fearless style, and authenticity continue to win her fans around the globe. As she prepares to take her career to even greater heights, this latest accolade serves as yet another sign that Tyla is far more than a moment — she is a movement.
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