The Duke and Duchess of Cambridge. Photo by Samir Hussein/WireImage
It’s been several weeks since we first went into lockdown. And some of us are now feeling a bit more rebellious than normal. You might be coming back from your morning run at 9:05am or sneaking a socially-distanced visit with your loved ones. Or, maybe you’re going for a drive just because you need to get out of the house. We understand. These truly are unprecedented times. And, while the Duke and Duchess of Cambridge absolutely need to stick to the rules and follow tradition, even they are colouring outside the lines a bit.
Here’s the one key royal tradition the Duke and Duchess of Cambridge have broken during lockdown…
Kate and William have been taking to social media platforms in a way that they would not have considered before the coronavirus pandemic.
The couple are sharing information that is close to their hearts during the crisis as they send sweet messages to charities and the public.
This follows royal news that Sophie Wessex is secretly volunteering during the COVID-19 pandemic.
How are the Duke and Duchess of Cambridge breaking royal tradition?
According to royal expert Leslie Carroll, Kate and William are not ‘constricted’ from using their accounts online like they were before the COVID-19 crisis gripped the world. The royal expert said, ‘Historically, the royals have been constricted from expressing themselves personally on social media.
‘Let’s not forget that Meghan was instructed to shut down her own accounts when she began dating Harry.
‘And all social media has come through official account names, most probably written by communications professionals, rather than by members of the royal family themselves.’
But in these challenging times, many people around the world are looking to leaders and the monarchy for guidance. So, things are changing.
Leslie Carroll explained, ‘Even an institution that is more than a millennium old must adapt to the times we live in now. The royal family has been a constant presence for more than a thousand years. And part of “keeping calm and carry[ing] on” is the ability to continue to communicate effectively, continually, and in a reassuring manner.’
Since the UK went into lockdown six weeks ago, the Duke and Duchess of Cambridge have continued to engage with their patronages and charities via social media.
They’ve even shared sweet video calls they’ve made to healthcare professionals or members of the public…
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🏥 The Duchess of Cambridge has spoken with midwives, health visitors, parents and leading sector experts about the challenges and impact that COVID-19 is having on new and expectant mothers and their families. Click the link in our bio or swipe up in our Story to watch the full film 🎞️ of The Duchess’s conversations, held ahead of the UK’s Maternal Mental Health Awareness Week — which aims to create wider awareness of maternal mental health, and signposts support for parents #MaternalMHmatters
In the last few weeks, the Cambridges have uploaded many posts. These include a sweet video of their three children, Prince George, Princess Charlotte and Prince Louis clapping for healthcare workers. We’ve also seen a lovely family portrait and an adorable picture of Prince Louis painting rainbows on his birthday.
Great work, Cambridges!
Written by Robyn Morris