If there was ever a collector’s item you needed—it’s this one. Veuve Clicquot and Smeg have collaborated to create a special version of the ‘FAB28 Fridge’, customised in the iconic Veuve Clicquot yellow.
Veuve Clicquot’s solaire culture exemplifies a craft that has given rise to collectible products that embody the spirit of the brand. Inimitable in product design, boundless in creativity, and of course, bold thanks to the solaire yellow—the colour of positivity and the rising sun.
Veuve Clicquot x SMEG
This year marks 250 years of Veuve Clicquot and with that, a quarter century of solaire culture. In honor of this milestone, the FAB28 fridge was customised in the iconic Veuve Clicquot yellow, a combination of design and innovation that encapsulates the spirit of the two brands.
A handful of collectors will have the opportunity to purchase one of these 1950s-style refrigerators which include 36 bottles of Veuve Clicquot Yellow Label at Yuppiechef and select liquor retailers nationwide.
Renowned for its soft rounded curves, Smeg—the iconic refrigerator, has become a household name and an iconic symbol around the world.
The 270 litre fridge symbolises the values of audacity and optimism that the brand has carried for 250 years.
The Veuve Clicquot X Smeg collaboration also includes the mini Clicquot Fridge gift box that embodies the very same design principles.
This collectible insulated box demonstrates the Maison’s ability to take an everyday item and transform it into something unique and desirable. Available in limited quantities, this iconic gift pack is available in classic solaire yellow and bears the 250th birthday emblem, retailing from R799,95.
100% iconic, the Clicquot Fridge design looks back to Veuve Clicquot’s love of design and beautiful objects, but it also looks forward to more sustainable innovation.
Having pledged itself to a greener future in 1990, Veuve Clicquot has made monumental shifts in how it produces its champagne from grape to glass. For the new Clicquot fridge, this means a plastic-free box designed in pewter—an infinitely recyclable material. With a removable inner wedge made from sugar cane waste, the box can be re-used, giving it a second life.
Further emphasising the Maison’s talent for innovation, the box is isothermal, keeping your bottle of champagne cool for up to 2 hours and broadening the horizons of where you are able to enjoy your champagne.
This collaboration, which boasts items like the Clicquot Fridge and the Veuve Clicquot Smeg FAB28 refrigerator, offers more than just collectors’ pieces. They manifest the brand’s continued ability to draw inspiration from the past in order to continue to create a brighter and more sustainable future.
Veuve Clicquot Smeg FAB28 refrigerators can be purchased at Yuppiechef, Makro, Norman Goodfellows, Pick n Pay, Spar Tops and Boulevard Cellars.
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Featured Image: Supplied
