In the beauty industry, skincare and fragrance products all compete for their spot in your cart. Now, the spotlight is on bath and body products. With benefits that go beyond just cleaning and grooming, consumers are focusing on creating real moments of self-care. We take a look at some of the top trending bath and body trends making the rounds.
Take Note
Exceptional hygiene is in
Covid caused a massive spike in bath and body trends in the last two years. Consumers become more mindful of hygiene, and more fearful of germs. More time at home lead to many reflections, one of them being, are we looking after our bodies properly and prioritising personal hygiene as we should?
Younger consumers prefer skin-kind products
“As we move through 2022 onward, rising demand among younger consumers calls for products that are kind to the skin – with natural ingredients – and packaging that is kind to the planet – with eco-friendly materials” says Diane Gounden, Head of Buying for Edgars.
Looks do matter
It’s no surprise that consumers prefer products with a premium, elegant aesthetic. People are willing to splurge a little extra if it means they’ll get a luxury product that makes them look and feel good, too.
Carefully curated skincare experiences
Gone are the days of picking up any old product with pretty packaging. Consumers are now far more conscious and aware of what they want. They’re narrowing down their regimes, researching and understanding ingredients, and choosing products based on their targeted benefits.
Self-care is a science
Bath and body brands across the board are introducing new products containing ingredients specifically targeted for various skin benefits and improvements. Even luxury soaps and lotions are having their time in the spotlight, containing a diverse range of active ingredients that do more than your average moisturiser.
ALSO SEE:
Feature Image: Unsplash
