Miss World South Africa kicks off her international campaign with purpose, poise, and pride
Her ‘Beauty with a Purpose’ project tackles child identity theft and inspires global attention.
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South Africa’s Zoalize Jansen van Rensburg has hit the ground running at the 72nd Miss World pageant, currently underway in Hyderabad, India. More than just a beauty queen, Zoalize is winning hearts with her powerful message, representing South African resilience and advocacy on a global platform.
Her arrival in India has sparked excitement online and on the ground, with fans back home flooding her social media with messages of support. Dressed in striking traditional attire and engaging with contestants from around the globe, she’s already standing out — and not just for her looks.
A mission with heart: championing vulnerable children
At the heart of Zoalize’s campaign is her Beauty with a Purpose project — an initiative to protect foster children from identity theft, a problem often overlooked in policy and public discourse. “Many vulnerable children face threats that go unnoticed. I want to bring awareness and change policies to safeguard their futures,” she stated.
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Her work reflects broader concerns raised in similar advocacy spheres, echoing the approach of women like Dr Thobeka Ntini-Makununika, who recently used her PhD to challenge systemic injustices against domestic workers. Like Ntini-Makununika, Zoalize is putting children’s rights and dignity at the forefront of her platform.
Her project has been praised in India, where the Miss World pageant is a beauty competition and a showcase for humanitarian leadership. Zoalize has already made an impression through her compassion and clarity of purpose.
From South Africa to the world stage
Zoalize’s debut week in India has included high-energy rehearsals, cultural exchanges, and press engagements, leading to the grand finale scheduled for 31 May at Hyderabad’s HITEX Exhibition Centre.
From day one, she’s embodied the values Miss South Africa hopefuls like Bryoni Govender have previously stood for — empathy, intellect, and action. Her online following continues to grow, with fans comparing her presence to that of past icons like Rolene Strauss and Lalela Mswane.
“Seeing Zoalize represent us on such a prestigious stage fills me with pride,” wrote one fan on Instagram. “She’s not just beautiful; she’s making a difference.”
Eyes on the crown, and the cause
Zoalize has clarified that this journey is about more than the crown. “I’m here to make every moment count,” she said in a recent interview, and so far, she’s doing precisely that. Her impact in Hyderabad is only beginning, but her message resonates far beyond the competition venue.
As the countdown to the finale continues, South Africans at home and abroad will be watching and cheering as she carries the nation’s flag and its hopes into the spotlight.
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Featured Image: Instagram | @zoalizevr
