Summer has arrived and the festive season is finally here after a long year. What’s not to celebrate?
Execuspecs has just launched the latest collection of their exclusive Baker range for exactly that reason – to celebrate summer and long, lazy days on the beach with family and friends.
To help you stay on point with the latest trends – and to give you a taste of what’s in store – we’ve rounded up six of the biggest swoon-worthy styles for this season. Read on for more…
- Mood-boosting colours are coming in hot this summer with tinted lenses everywhere and crystal frames in dreamy pinks, honey and silver in every shape imaginable. These sunnies feel like a holiday. (use Baker 1561 image to illustrate this trend)
- It’s official: Olive is a must-have colour this season – and it doesn’t stop at the frames. Go full military with shades in a variety of browns and greens to match the frames to protect your eyes against the sun. (use Beckett 1542 and Montgomery 1551 to illustrate)
- Rich, unexpected colour and bold, fun patterns are must have’s right now – think smoky red, grey and moody blue, rich tortoiseshell and two-tone brown for a confident, luxurious feel. (use Mordecha and Baker 1587 to illustrate)
- XXL: An ode to the 60’s and 70’s, thick acetate frames in bold, chunky shapes are continuing to make a statement this season. (use Baker 1515 to illustrate)
- The forever-classic cat eye shape gets a modern update with a more angular shape for a more dynamic look. (use Baker 1556 and 1558 to illustrate)
- The nostalgic feeling of retro frames is not going anywhere this season: Update your round frames with novelty design elements like acetates mixed with metal frames or tinted lenses in surprising colours. (use Baker 1573 to illustrate)
Lauren Shedlock, marketing head for Execuspecs says that the Baker brand is about creating quality eyewear that is unique and carefully designed – just like their wearers. ‘At Baker, we celebrate the individual and believe everyone is bespoke and unique. Our Baker fans have the confidence to be themselves, so they love our carefully curated, limited release ranges – and this season’s trend-setting new looks are set to be no different.’
At Execuspecs, we like to make sure you keep your eyes healthy and protected from the sun. To help you do this, keep these tips in mind when buying sunglasses:
1. Don’t settle for less than 100%
When buying sunglasses, make sure they have a tag or sticker that says they provide 100 percent UV protection from all UV light. Some manufacturer’s labels say “UV absorption up to 400nm,” which is the same as 100 percent UV absorption.
2. Darker sunglasses don’t always mean they offer more UV protection
When looking for sunglasses, don’t be fooled into thinking the darker the lens, the safer they are for your eyes. Only sunglasses with 100% UV protection provide the safety you need.
3. Polarized lenses reduce glare, but don’t block UV rays
Polarized lenses are designed to reduce the glare bouncing off reflective surfaces like water or roads. Polarization itself does not provide UV protection. Instead, it provides a better visual experience for certain activities like driving, boating, or golfing. There are polarized lenses made with a UV-blocking substance. Check the label of polarized sunglasses to make sure they provide maximum UV protection.
4. Do a lens quality check
You can check that the lenses of non-prescription sunglasses are made properly by following these steps:
- Look at something with a rectangular pattern, like a tiled floor.
- Hold the glasses at a comfortable distance from your face and cover one eye.
- Move the glasses slowly from side to side, then up and down, looking through the lenses.
- If the rectangular lines stay straight, the lenses are fine. If the lines are wavy or wiggle (especially in the centre of the lens), try another pair.
5. Size does matter
Sunglasses should have the largest lenses possible to protect your eyes from sun damage. Consider buying oversized or wraparound-style sunglasses to limit UV rays from entering the sides of the glasses.
6. Colour doesn’t
Sunglasses with coloured lenses (such as amber or grey) don’t block out more sun. However, a brown or rose-coloured lens can provide more contrast. Athletes who play sports such as golf or baseball often find this contrast enhancement useful.
Mirror finishes are thin layers of metallic coatings on an ordinary sunglass lens. Although they do cut down on the amount of visible light entering your eyes, don’t assume they will fully protect you against UV radiation.
And again, remember that while very dark-coloured lenses may look cool, they don’t necessarily block more UV rays.
The perfect pair of sunglasses does exist and they’re at Execuspecs. Visit www.execuspecs.co.za to find your nearest store or simply buy them online.