Even with international travel still off the menu, Italian style is more affordable and accessible to us South Africans now that the De Luca eyewear collection has been launched exclusively at Spec-Savers South Africa.
The De Luca brand is deeply rooted in timeless Italian style with their sunglass and optical ranges featuring elegant frame designs in classic colours. Frame collection highlights include rich tortoiseshell acetates, dreamy Italian hues and sleek titanium designs, and all De Luca sunglasses are fitted with Polarised lenses for comfort.
Lauren Baker, marketing head for Spec-Savers South Africa, says that, while the De Luca collection is manufactured abroad, it is designed in South Africa. ‘De Luca believes that affordability doesn’t mean having to sacrifice style or quality and its mission as a brand is to create quality Italian eyewear at an affordable price: a brand that stands for style and distinction, not what it costs.’
Baker says that De Luca wearers are aspirational and fashion-conscious individuals who believe in great value for money. ‘They instantly recognise the inherent value of style and quality, and their mission is to look as good as they feel. When you wear DeLuca, you buy into the family: every frame has a name, so from the Carvelli’s to the Pinto’s, whichever De Luca’s you choose you will radiate classic Italian style wherever you go. The family will continue to grow and new members will be introduced as seasons come and go, but the classic, elegant styling will remain the same. After all, styles change but style doesn’t.’
The De Luca range is available at selected Spec-Savers stores countrywide, retailing for R1699 for all styles. De Luca spectacle frames are available to buy online through the Spec-Savers Home Try On service, while the sunglasses are available for purchase directly from the Spec-Savers website.
An exclusive De Luca website and online store will launch later this year.
