If you want to make an informed decision on your next skincare and makeup purchases, you should turn to social media. All your favourite platforms are filled with influencers sharing their knowledge, looks, tips and tricks. And South Africa has a good few of them! Here’s the South African beauty influencers to follow now for inspiring makeup looks, tried and tested haircare, and what’s happening in skincare now.
Mihlali Ndamase: @mihlalii_n
Mihlali is an award-winning content creator, has featured on the formidable Forbes 30 Under 30 list and is one of the South African beauty influencers to be following today. With 1.6 million followers on Instagram, 369 thousand subscribers to her YouTube channel and almost 90k followers on TikTok, Mihlahi is a proven professional loved far and wide.
What to look out for: Her masterclasses!
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Kay Ngonyama: @kay.yarms
Kay’s exceptional variety in content creation makes her one of the most knowledgeable and useful South African beauty influencers out there. She’s got everything from affordable drugstore buys to Chanel, fragrances to haircare – she’ll even walk you through wearing your first wig!
What to look out for: Her skill in attention to detail!
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Victoria Tatham: @kissblushandtell
Victoria’s award-winning beauty and lifestyle blog, Kiss, Blush & Tell was started back in 2009 and continues to grow each year. As a registered esthetician Victoria is a an expert voice, especially when it comes to skincare – as she says, ‘it all starts with healthy skin!’ She’s also currently preggers so we expect to see some kid-friendly products for all the mamas to filter in soon.
What to look out for: Her shout outs to local skincare!
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Vongai Mapho: @vongai.mapho
Vongai is an award winning creator who features some of the most iconic brands in beauty and skincare, like Elizabeth Arden, Maybeline, Nivea, Avon and Revlon. All brands we love and can easily get our hands on here in SA! And it’s not just her talent we love, this beauty influencer is not afraid of being real! We think it’s the secret behind her strong YouTube channel!
What to look out for: Her collection of products that speak to the modern woman!
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Monique Schreiber: @moniqueschreiber
Monique gives voice to raw, real skin and the big ups and downs that come with it. After being diagnosed with odulocystic acne (an aggressive acne that forms cysts and nodules) she began sharing her journey online. Not only has Monique created the honest content we need, but has formed a safe space for those who struggle with skin issues too.
What to look for: Her bare faced photos that remind us real is beautiful!
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Nuzhah Jacobs: @nuzhahjacobs
This South African beauty influencer has the most joyous face, making her feed such a happy place to scroll through! Nuzhah is a total pro when it comes to both makeup and hair. She shares tips on everyday looks, guides you through the bolder choices and is never short on wholesome advice. Nuzhah predominately works with premium drugstore products like Wet ‘n’ Wild, Essence, Almay and Revlon so you know her looks are approachable and achievable.
What to look for: Her curly hair hacks!
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Lee-Anne Van Zyl Heinse: @leeannemua
Lee-anne is an up and coming South African beauty influencer and beauty content. And if you’re becoming a bride soon you’re going to want to head straight to her page! Lee-anne works as a professional makeup artist, showing all the gorgeous brides and shoots she works on through social media. We love how she shares her knowledge and can’t wait to see this lady grow.
What to look for: Her super informative product posts!
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