Meta’s new platform, Threads, gains over 30 million downloads in a day

In just one day, Instagram’s latest app, Threads, has garnered over 30 million downloads worldwide.

Threads, Meta’s latest social media platform aimed at promoting public discussion has positioned itself as rival to Elon Musk’s Twitter. According to reports, Twitter attorneys have already threatened legal action against Threads, as the new platform continues to soar in downloads.

Welcome to Threads!

A post uploaded to the new platform by its creator, CEO of Meta (and by extension, FB and Instagram), Mark Zuckerburg reads as follows:

“Wow, 30 million sign ups as of this morning. Feels like the beginning of something special, but we’ve got a lot of work ahead to build out the app.”

 

Post by @zuck

View on Threads

 

According to an article published by the New York Times, in less than a day, Threads has snatched the crown as the most rapidly downloaded app in history.

The public discussion platform surpassed the download rate of ChatGPT, which garnered over one million users within its first five days. Additionally, Threads is reportedly on par to exceed 100 million users within two months, a feat that only ChatGPT currently holds the record for.

Similarly, according to information published by Bloomberg, rival platform Twitter took a whopping four years to build the same number of users as Threads gained in just one day. However, Twitter started its userbase from ground 0 whereas Threads tapped into a pool of existing two billion Instagram users.

Threads vs Twitter

Twitter has reportedly already threatened legal action against Zuckerburg for “systematic, wilful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property” to create Threads, according to reports by the BBC.

In a letter quoted by the BBC, Twitter attorney Alex Spiro addresses Mark Zuckerburg:

Despite the two platforms sharing a similar look and feel, US copyright law does not protect ideas. This means that Twitter would need to prove that its own intellectual property, such as programming code, was stolen and used by Threads.