You know how sticky it gets…
Artists Drake and 21 Savage aren’t small fish in most realms of influence. Still, the pair landed themselves in hot water (even for their big shark statuses) after Condé Nast found out about their faux Vogue cover.
A vision board gone wrong
Drake’s always been eager to share his views on manifestation. From interviews to lyrics, the Law of Attraction and Drake tend to go hand in hand. Heck, he even rented a Phantom Rolls-Royce when he was younger (and in a strikingly different financial situation) as an extreme manifestation of the life he now has.
So, when the fake Vogue cover was spun into the Her Loss album promotion, many weren’t surprised. It felt (to the innocent onlooker) like another manifestation come true. Drake had said earlier this year, “don’t tell me that you model, if you ain’t been in Vogue,” and for those who didn’t know any better, he and Savage had very well become the models of their own dreams.
The knock-off mag
It was a convincing dupe – down to the stolen straplines from the October Issue.
Drake even went as far as to thank the magazine and Anna Wintour for “the love and support on this historic moment,” to which Condé Nast offered her its own gift to the artists – a $4 million lawsuit.
According to The Entrepreneur, Condé Nast’s case was simple. Copyright infringement and a disregard for the company’s rights.
A cease and desist was sent out to remove the mock mag from all social media and circulation (yes, they made an actual magazine). Court papers claim that Anna Wintour didn’t authorise being tied to the knock-off mag or the album’s endorsements either.
As for the rappers, it’s likely they’ve shrugged the spat off as “Vogue’s loss.’ Who knows – that might just be their next album title.
Feature Image: Screenshot of the deleted post shared by @champagnepapi/Instagram