Influencer, fashionista, and founder of Lotus Street Boutique and community-driven Lotus Street Foundation, Danya Goosen is on a mission to empower young women to get ready to enter the job market.
Self-proclaimed Dutchess of the Cape Flats, Danya’s efforts to uplift her community in Elsies River on the Cape Flats have always been at the centre of her social media campaigns.
According to Statistics South Africa, 47,0% of South African women were recorded as economically inactive in 2022. This means that almost half of the working-age women in South Africa are out of the labour force compared to 35,6% of their male counterparts. The latest global labour force participation rate for women is about 47% compared to 72% for men.
These stats are more than just numbers. The reality is that they lead to even bigger societal issues.
“Many women are scared to leave abusive households because they are financially dependent on their abusive spouses. With this initiative, I want to empower women to achieve economic independence by providing them with professional attire at no cost to them,” says Goosen.
Danya Goosen on her Get Job Ready Initiative
Sipping Tea with D, as she is also known, owns thrift store, Lotus Street Boutique. She offers young women access to pre-loved and new garments to help them feel confident and look professional for upcoming interviews.
In 2021, she helped 3 out of 5 women secure jobs with the Get Job Ready initiative. This year, we are looking forward to seeing more women be empowered through Goosen’s efforts.
If you are looking for assistance with job interview attire, simply send a motivational letter to [email protected]. Similarly, you can email Danya if you can donate clothes, bags, or shoes to the Get Job Ready initiative.
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Feature Image: Danya Goosen (Facebook)
