The award-winning department store, We Are EGG, recently opened its second store at the Zone in Rosebank in October, giving Joburg shoppers a slice of the department store’s flair.
Originally launched in Cavendish Square in December 2020 (in the thick of the COVID-19 lockdown) by retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Joburg shopper in mind and has been built on a similar model to the iconic UK based Selfridges department store.
With 180 plus brands on offer, the beautifully curated 3000 SQM space features an extensive beauty offering from some of the biggest international and much-loved local brands, leaving beauty enthusiasts with major heart-eyes.
Whether you’re looking to spoil yourself or loved ones, or just keen to indulge in a generous beauty shopping spree for some much-needed spoils, We Are EGG Rosebank has you covered. Here are some of our top beauty brand picks to shop for on your next EGG adventure!
Swiitch Beauty
At just 14 years old, Rabia Ghoor started a makeup brand in her bedroom in Pretoria. With just two products, an Instagram page and the teen entrepreneur’s determination to launch an innovative digital makeup brand, Swiitch Beauty was born. Ghoor has since won The Forbes Young Achiever award and today the brand is one of the most popular and leading local cosmetics brand in South Africa.
Ghoor’s vision was to build an accessible and desirable beauty brand with products that didn’t break the bank but also delivered on their promises. With the notion of creating affordable local products without compromising on quality. The hype online, specifically on Swiitch’s Instagram says it all when it comes to how much the local brand is loved. Offering a wide range of cosmetics and skincare, Swiitch is one of the top-selling brands at We Are EGG and a must try.
Goodleaf
Calm in a bottle – Goodleaf Wellness is Africa’s leading premium CBD brand, devoted to providing consumers with quality and leading products from carefully sourced manufacturers. Procured from the cannabis plant, CBD has been used throughout the ages for its medicinal benefits. With a keen focus on clean beauty – Goodleaf only includes ingredients that you and the planet will love.
ALSO SEE: Local sustainable skincare brands that ooze natural beauty
The brand recently launched its new and transformed ANTI-STRESS Skincare range (currently available at We Are EGG) specifically formulated to tackle stressed skin.
Packed with locally sourced ingredients with properties that strongly tackle inflammation and hydration and reated with ethical and sustainable sourcing of organic and biodegradable ingredients in packaging that doesn’t cost the earth. Goodleaf’s beauty range is dermatologist approved, cruelty free and vegan friendly.
SKOON
Skoon will make you swoon! Founded in Cape Town by South African engineer Stella Ciolli, SKOON is heavily invested in using sustainable, natural, non-toxic, and clinically proven ingredients, harvested in Africa. SKOON is beauty that gives back and products contain a variety of pure plant oils, rich nut butters, exquisite floral essences and botanical extracts sourced from all over the world – and formulated in their lab in Cape Town.
In essence, the skincare brand has kindness and gentleness at the core of its being. Loyal SKOON users will tell you that’s what keeps them coming back, beyond its products being top-class.
Lelive
Lelive (pronounced leh-lee-veh) was created in 2020 by Amanda du-Pont. The name was inspired by Amanda’s unofficial Swazi name, and means ‘of the nation or world’, which was a perfect fit, because Lelive is about building a strong community.
The Lelive range is developed by expert formulators; the brand’s mission is to make skincare that is clean, simple, effective and affordable while celebrating what makes Africa unique. Lelive has fast become one the most popular local brands to be launched in recent years, with many influencers gushing about the products on social media.
ALSO SEE: Lelive’s Nash Mariah walks us through a beginner’s guide to building a skincare routine
Standard Beauty
Standard Beauty ironically goes well beyond the standard when it comes to quality.
Launched in 2020, Standard Beauty stands for inclusive beauty for all ages and skin types. All products are Proudly South African, they keep their promises and they don’t break the bank. Most of their products are certified-organic, vegan-friendly as well as halal-friendly. Hand-produced in small batches, well-formulated products and all-round local love that’s kind to nature, animals and your skin.
Ready for the EGG Hunt?
Visit EGG’s Rosebank store at The Zone or online.
ALSO SEE:
Feature Image: Supplied
