Gone are the days that fashion houses and companies only concern themselves with fast production at the lowest cost. Now, they are trying to create a global impact and awareness about sustainability and environmentally friendly production. This movement started off with a few designers and we’re seeing big independent brands also playing a part in this environmental challenge. Take a look at some eco-friendly fashion brands in South Africa we love.
This beautiful brand can be described as simplistic, chic and soft. They combine bohemian chic and urban sophistication and gets it right with every design. They make use of organic hemp and cottons to create their environmentally friendly fabrics. All their garments are produced locally.
You can find almost anything on this website! Faithful-to-Nature focuses on allowing people to have an environmentally friendly option for whatever it is they may want or need. They stock items from sports bras, coffee, jewellery and even kitchenware…
Boody is an Australian-born brand which came to South Africa a year after it was created. Clothing products are made from organically grown bamboo fabric and yes, this is environmentally friendly but it’s also skin-friendly!
Adventure and eco-awareness are the core values of Spiritgirl. They started off with yoga pants and quickly expanded with their product line. Their garments are made from recycled post-consumer plastic bottles which reduces the many toxic environmental problems we face.
An accessories brand for men and women – Leefi manufactures and sells handmade products that are vibrant and colourful. Their main materials are local cork and synthetic Baobab leather.
By Fashion and Digital Assistant, Tiamara Naidoo
A fashion design graduate and the current fashion editor for Woman&Home magazine. She is a creative soul who thinks fashion should be an expression of one’s imagination, also she’s a self-proclaimed fashion guru.