It takes time and money to achieve your dream hair colour, so once you have found that perfect shade, you want it to last. Not just for a few washes, but long enough to make the effort feel worthwhile.
That is why a standard haircare routine will not do. Colour treated hair needs targeted care, formulas designed to protect vibrancy and keep your shade looking fresh for longer.
Enter Wella Professionals Ultimate Color. This new regimen delivers colour vibrancy for up to 10 weeks*, with revitalised hair from the very first wash. Powered by patented technology, it offers something more than the average colour care range. Unlike traditional maintenance collections, Ultimate Color works to deliver both instant and long term results, revealing rich, revitalised hair from the first wash. Because washing can accelerate colour fade, the range also reduces the need for multiple rinse steps with a leave-in treatment. Here is what the four new formulas can do for your colour.
Discover the Ultimate Color Range
Ultimate Color Sulphate Free Shampoo
Soothes the scalp while gently cleansing the hair. This sulphate free shampoo moisturises and detoxes hair from colour distorting metals. Formulated with Metal Purifier, Glycine and B5, it helps protect against damage caused by free radicals while locking in moisture from scalp to ends.
A quick and easy to rinse conditioner that revitalises coloured hair while reducing breakage. Its Glycine and Vitamin B5 blend helps hydrate the cuticle, reduce porosity and support colour retention.
This lightweight leave-in mask reduces rinse steps while helping to protect against breakage, frizz, mechanical damage, UV exposure and heat styling. Enriched with antioxidants and moisturising ingredients, it delivers inside out care for stronger, smoother hair.
Complete your look with a glossy finish. This shine spray enhances smoothness for hair that reflects the light beautifully, leaving your colour looking vibrant and polished.
*With regular use of the Ultimate Color regimen from salon to home.
3 Colour Saving Tips
- Always wash with lukewarm water. It is warm enough to cleanse without leaving hair stripped and vulnerable to fading.
- Reduce your rinsing steps. The more your hair is exposed to water, the faster colour can fade, so incorporating a leave-in treatment can help extend vibrancy.
- Protect your hair when you swim. By soaking your hair with fresh water before swimming, you create a barrier that helps limit exposure to chlorine and saltwater.
With the right care, great colour does not have to fade fast. By choosing Wella Professionals Ultimate Color you can enjoy that just-coloured look for longer, with hair that feels as healthy as it looks.
Shop Ultimate Color at www.mhbonline.com
