Denim is for everyone – it’s a staple, its classic and it’s timeless. The best part: denim brings people together. To launch their denim range Mr Price asked people to photograph themselves flaunting their most loved denim fashion piece while showing how they wear it and what it means to them.
Hosted at the hip-and-happening 70 Juta Street the event was a way for Mr Price to showcase their story of denim by a kaleidoscope of photographs shot around the city.
This was no ordinary event, Mr Price put a whole new meaning to the term “Go big or go home” and they pulled all the stops! From tuk tuk’s to food trucks and a surprise gift booth we were delighted like little children in a candy store – similar to Charlie in the Chocolate Factory.
As guests, lavish living was the order of the day. We were pampered and spoilt for choice where food was concerned and our drinks were kept in check – on the regular. Among our long list of highlights for the evening, the music was the cherry on top. Six time SAMA nominee band Beatenberg kept us on our toes. To top it all off, Mr Price showered us with gift vouchers to spend at the pop up shop. Thank you for a wonderful night our Mr Price – you have outdone yourselves. #longlivemrpdenim