The new collaboration between H&M and Mugler encapsulates the very essence of Mugler…
The house of Mugler has always been a trailblazer, a rule-breaker: a champion of freedom of expression, high glamour, and daringly irrepressible style. The story of Mugler is one of the avant-garde runway shows and boundary-breaking haute couture; of visionary takes on the beauty that transcends limits, embracing the otherworldly, the non-binary, and the technological.
Now, Mugler and H&M have joined forces for a legendary collab.
“We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honoured to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler.”
“Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape.” – Ann-Sofie Johansson, creative advisor at H&M.
“It is truly an honour to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.” – Casey Cadwallader, creative director at Mugler
The collection’s silhouette is the recognisable Mugler fit of today; strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, and a tribute to confidence.
Every piece in the collection is a moment of fashion history – a chance for a global community of fans to own a piece of the brand’s legacy. Whilst the collection includes both menswear and womenswear and, the fluid transformational cross-gender styling that has always underpinned the Mugler ethos is central.
The collection by Mugler’s creative director Casey Cadwallader includes both womenswear, menswear, and accessories and will be available at Sandton City, V&A Waterfront, and Superbalist.com on 11 May 2023.
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Feature Image: Supplied
