New-age department store We are EGG is coming to Rosebank!

written by Ashleigh Nefdt September 16, 2022

We Are EGG has been a game changer in the South African fashion scape. Merging the magic of high-end and local concepts, EGG quickly became something of a fashion lover’s watering hole in Cape Town giving the local fashion scene something we’d long been after – a tall glass of unique pieces, all in one place.

And, EGG did it during one of the most turbulent times in the world.

The pandemic posed a rocky time for a Selfridges-inspired store to take off, any store really. However, EGG opened its next-generation experimental department store in the thick of 2020, and exceeded expectations against many odds.

Retail mavericks Paul Simon, founder of YDE and Arie Fabian of the Fabiani brand teamed up with Old Mutual to bring us EGG. The flagship Cavendish spot saw incredible numbers for its two-year journey, and has gone on to become an award-winning store of its kind. Now, EGG is ready to expand its budding empire. Johannesburg fashionistas, this next one’s for you.

It’s Rosebank’s turn

EGG have scheduled to launch its second department store, coming soon to The ZONE at Rosebank on Thursday 29 September 2022.

The new Rosebank store has been specifically created with the Joburg customer in mind and has been built on a similar model to the iconic UK-based Selfridges concept. The new store will boast 3000 SQM of beautifully curated local and international men’s, women’s and kids fashion, beauty, home and jewellery departments + a high-energy, quintessential restaurant & bar, all under one roof.

Selfridges has changed the way we shop and has shaped global culture; the iconic department store is one of the biggest department stores in London and one of the most modern. Much like Selfridges, We Are EGG Rosebank is a mecca for not only fashion enthusiasts, but all lovers of high-end retail experiences appealing to the hyper-connected Joburg shopper.

With the spirit of an independence, EGG has the scale of a department store boasting the very best local and international brands including Rich Mnisi, Diane Paris , PUMA, Converse, New Balance, Birkenstock, The North Face, Crystal Birch, Culture of Brave, swiitchbeauty®, lelive , SKOON, Granadilla Swim, Rosey & Vittori, Crocs , Clutish, SKELCORE and Goodleaf to mention a few.

WHY ROSEBANK?

In recent years Rosebank has emerged as the new trendy spot in Johannesburg, it has become increasingly popular with tenants due to its urban, art pedestrian-friendly community and the precinct is now winning the race for tenants against Sandton. Conveniently located between various different key city nodes – Rosebank’s scale supports both corporate and residential buildings, making for a unique and enriching lifestyle mix.

With so much to see and do, Rosebank is a must-experience destination when visiting Jozi – even if you’re a Jozi resident, as most locals know. The Jozi em is also a stop on the Gautrain and 50% of buyers in Rosebank in the last year have been between 18 to 35 years, which, for EGG indicates that it is becoming the next “it” spot among young professionals and trendy fashion lovers. And, with the new store as an addition, there’s little doubt that number will increase.

We Are EGG The Zone @ Rosebank will open its doors on Thursday 29 September 2022.

For more info on EGG visit their website

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Feature Image: Courtesy