It’s officially loungewear season again! As our homes become our offices once more and the winter chill seeps through, we are all in need of a little extra comfort. And not much comforts like some good loungewear. With the ever-pressing need to do our part in directly support our local economy, we’ve rounded up our favourite South African brands who are making some gorgeous loungewear. And honestly, once you go through these you won’t want to get your comfort anywhere else!
Here is your proudly South African loungewear edit: quality, comforting clothing made with love by local female-owned brands. Support local and make a woman beam!
Kelly and Betina are the mother-daughter duo of Me&B – one of the most inclusive local brands around, stocking sizes from 32 to 46. Their new winter range includes some seriously fashion-forward loungewear numbers in a variety of styles. We love their Check Colour Block set (which could be real-office acceptable too, right?), their Sweats set in fun prints, and their Jersey Lounge sets that give all the 70s feels.
Elevated athleisure is the name of Bod’s game. You can take their gentle sports bras, crop tops and tights from running errands to the gym all while looking ridiculously stylish. Their newest additions are the Formflex Leggings, perfect for those who prefer a close hugging bottom. We love that these leggings are ribbed, high-waisted for comfort and are made from a thicker fabric than their Form Leggings to keep you extra warm in your loungewear.
Sylk & Honey
Luxury loungewear is what Sylk & Honey started out to create, and they’ve been doing a fabulous job of that! Their offering includes a variety of materials and styles in delicious colours. We love the Biscotti set – made up by slightly stretchy 100% cotton cable knit joggers and a matching hoodie – and the soft Taormina High-Waisted Dungaree that elevates the classic workwear garment into a very cool item of loungewear.
Sweet dreams are definitely made by going to bed in Anna-Louise’s sophisticated sleepwear. With comfort starting to overtake the fashion world Anna-Louise naturally transitioned into a range of Loungewear with traditional cuts and luxurious feeling. We love the addition of their Cashmere Cardigan which is perfect to wrap around you for some extra snuggling: a longer length cardigan with an oversized fit to layer over anything and everything, since you’ll always want to.
This boutique houses everything your wardrobe could ever want, so of course there’s an extensive range of Loungewear sets. We love the Roon Collective Loungewear Sets for their slouchier fit and range of colours. The joggers are roomy with a drawstring tie to adjust to your comfort level and wide cuffs at the ankles to sit tight, paired with a matching ultra-soft long sleeve top.
Entrepreneural queen, Aisha Baker, has just released her winter collection on her just year old label – and it’s fab! Along with skirts and knitwear there’s a bunch of luxurious 80s inspired loungewear sweats in flattering modern cuts. We love their Half Moon Sweatshirts made from a cozy fleece with a high neck and zip, plus an elasticated waist which allows you to wear it either as a crop or mid-rise pullover depending on what you prefer. Of course they’re a perfect combination to the Half Moon Sweatpants.
Graydawn focuses on creating wardrobe essentials that can be dressed down or up to keep to their practice of slow fashion that is mindfully made and joyfully worn. We love their take on fashion and their newly added loungewear items. Their Loungewear Cotton Fleece Pants feature a flattering wide leg cut and elastic waistband (so you can eat as many snacks as you can muster and still be comfortable!) which match perfectly with their high neck long sleeves. They have two long sleeves on offer: the Loungewear Cotton Fleece and the Hemp Long Sleeve.
As the name suggests, Cosi Wear is all about relaxed clothing with a whole range of unisex loungewear. With simple cuts and sweet sherbet-like colours, the items are easy to mix-and-match. We love their take on the classic sweatshirt and sweatpants set, complete with sleeve and ankle cuffs, made from 100% cotton with a brushed fleece inner.
Want to shop more locally? Read up about how to do so here.