Finally, the world is moving past the idea that your wardrobe only serves ‘granny’ when you reach your seventies. We’re embracing that we can rock a trendy style with a gorgeous beat at any age, it all comes down to having confidence. Colleen Heidemann, a 74-year-old model who took up modeling at 69 is a testament to this fact.
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The age of social media has brought many ‘fabulous and over 50’ fashionistas to the spotlight. Long gone is the idea that you need to be put out to pasture once you’ve reached your golden years. Why? In fact, the older you are, the wiser you get. This translates to the realms of fashion and beauty, too.
Inspired by the likes of actresses like Audrey Hepburn, Grace Kelly, Sophia Loren, and Elizabeth Taylor, Colleen Heidemann is a woman who is dismantling ageist stereotypes through her work in fashion and film.
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At 74-years-old, Colleen inspires the world with her ageless style, posting to Instagram and TikTok about everything from her outfits of the day (OOTD) to her beauty and fitness routines. We love that her style and beauty sensibility translates to women across the board, age doesn’t matter – you’ll always learn a thing or two from her.
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She does away with the idea that your wardrobe and beauty cabinet stop evolving as you grow older. In fact, she’s more on the pulse with fashion than younger women who are still figuring out what their style is.
Bashing down stereotypes with her diverse sense of fashion, Colleen proves that style is ageless. You’ve just got to have the right eye for it, and the confidence to flaunt it.
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With grey locks and wrinkles in tow, she chooses to highlight her ageing features, rather than hide them away.
In her role as a model, Colleen has worked with fashion publications like W Mag and Design Scene after first entering the industry in her 60s, though she has always had an interest in fashion. The 74-year-old stunner has also dabbled in acting, and hopes to further her career in film, proving that age shouldn’t keep you from trying new things.
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In an interview on Bright Side, Colleen says:
“I am passionate about seeing older women cast in leading roles outside the traditional, stereotypical grandmother image. I want her seen and able to be believed as a wonderfully strong, immensely intelligent, worldly, capable person, living life within her own reality.”
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Feature Image: Instagram / @colleen_heidemann
