The Good Life Show Africa has announced a strategic partnership with Ndarama Works to strengthen market access and promote deeper industry connections across Africa’s rapidly expanding sustainable food and wellness sectors, a market which in South Africa alone was valued at US$26.64 billion in 2024 and which is forecast to rise to US$42.01 billion by 2033.
Hosted in South Africa, The Good Life Show is a unique marketplace for selling, connecting, networking, sampling, demos, discovery, learning and doing business; an event that appeals to both business and consumer audiences. By joining the event’s ecosystem, Ndarama brings long-established expertise in agribusiness networks and market expansion to make this a major intervention for reaching an extensive network across Africa and in appealing to buyers on the continent and in other key markets. Together, the partners aim to fast-track opportunities for exhibitors, trade buyers, and sponsors by opening doors to key markets across Africa, Europe, Canada, and the United States.
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CEO of Ndarama Works, Dr. Golden Mahove says the partnership comes at a pivotal moment. “The Good Life Show is becoming a crucial meeting point for those shaping Africa’s sustainable food and wellness landscape. We see this as a launchpad for new ideas, new connections, and new opportunities in 2026 and beyond.”
Good Life Show Director, Heidi Warricker adds: “This partnership significantly strengthens our reach into African and international markets. It supports and grows our mission to champion the future of food, drink, wellness, and sustainable living, and the timing is perfect given how the market is mushrooming. The Good Life Show is already established as Africa’s leading conscious-living event, and this collaboration enables us to deliver even more value. Consumer visitors will gain richer experiences, while our trade partners benefit from greater reach and influence. It’s a win-win for all.”
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What the partnership means for the industry
- Broader market reach through Ndarama Works’ continental and global networks.
- Stronger trade connections via curated buyer engagements and sector-focused networking opportunities.
- Insights and innovation through expert content sessions and the new Sustainable Food & Better Living Conference & Awards.
- High-impact visibility for participating brands at one of Africa’s most dynamic marketplaces for conscious consumers and industry professionals.
2026 Good Life Show Dates
- Cape Town: 29–31 May 2026, CTICC
- Johannesburg: 18–20 September 2026, Sandton Convention Centre
Exhibitor Information
To become an exhibitor, click here or download the show prospectus here.
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