Douwe Egberts knows how versatile their airtight coffee jars are and that consumers upcycle them for use around their homes. It is because of this that Douwe Egberts are offering consumers limited edition, beautifully designed coffee jars for them to keep and use after they have enjoyed their coffee. Available in four designs consumers can decide which is their favourite and mix and match when purchasing their coffee indulgence.
“Knowing that our coffee jars are being upcycled after the coffee has finished, fits in with our focus on sustainability,” explains Thokozane Radebe, brand manager for Douwe Egberts. As one of the brand’s core principles this sustainability initiative gives consumers and potential consumers a reason to keep their bottles and reuse them. But, with these new designs there is no need to keep them in the pantry, they will give any room a face lift when added as an additional décor item. When you are done, the jar isn’t.
The jars are available in four different designs at all major retail outlets. The decorative jars are part of a JDE worldwide campaign which South Africa was chosen to be part of. The designs were created by students who were given the theme of sustainability. The artists were asked to compile a design that best represented their thinking around sustainability using a prescribed colour pallet. The four designs include:
Bicycles
Highlighting the importance of sustainable forms of transport. Although the design seems repetitive at first, the artist has added in little details throughout the pattern to engage and amuse the consumer. The idea behind this design is to show how we must all work together to move forward.
Douwe Egberts
The Māori principle of kaitiakitanga
The visuals show our connection to the earth and the cyclical cycle of nature. Our connection to the earth is reciprocal as we care for the earth, the earth cares for us. This visual shows the lifecycle of people in relation with trees.
Douwe Egberts
Upcycling
This design champions the usability of the JDE jar, showing its different possible uses. The focus is on the unlimited possibilities of how the jar can be used, and by doing so reducing waste.
Douwe Egberts
Nature
Focusing specifically on the importance of pollinators in our natural environment. Pollinators such as bees and butterflies play a major role in the world’s ecosystem and are essential for the sustainability of life on earth. However due to disturbances such as climate change, habitat loss and pesticides, the number of pollinators is decreasing.
Douwe Egberts
“Glass jars are one of the easiest items to upcycle into the home. Other than storage options, glass jars can be used as vases, candle holders, hand wash dispensers, light fixtures, planters and so much more. Upcycling these items and others can create bespoke looks in your home that are good for the environment and light on your pocket as well,” comments Radebe. “The Douwe Egbert deco jars are ready to go, and don’t need any additional TLC when adding design options to your home.”
Feature Image: Douwe Egberts
