Announcing their collaboration, Louis Vuitton and LEGO created window installations across their stores that portray all things festive and cheer.
With LEGO celebrating 90 years in the industry, this collaboration came at the perfect time.
Created by the Louis Vuitton Visual image studio and then fully fledged out by LEGO Certified Professionals, these colour-filled three-dimensional created pieces were curated to create a festive cheer for the holidays. After having collaborated before, the two brands picked up on this new venture.
These installations will be able to be experienced both inside the store as well as outside through the windows. Setting scenes and experiences that transcend over the entire holiday experience. From snow-covered trees to Parisian flairs such as the Arc de Triomphe and the Eifel Tower.
Louis Vuitton also shared in a press release, “More than an imaginative interpretation of the Louis Vuitton universe, the collaboration with LEGO Certified Professionals underscores the enduring message of handmade creation. From a single brick to millions, the tradition of both brands finds joyful expression resulting from interaction.”
These festive installations will run all the way through to the New Year ending at the beginning of January. Thereafter the LEGO will be distributed to different schools and be used as inspiration for other projects and initiatives.
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All Images: Louis Vuitton
