According to the Fashion Network, TikTok beauty trends have influenced 89% of TikTok users to buy beauty products after they’ve seen a TikTok video on the product.
TikTok is also the social media app that has the strongest impact on sales and growth, as it’s raked in more than 3 billion views with #tiktokmademebuyit.
At the moment, beauty TikTokers are talking about skin flooding and skin cycling. With winter at our doorsteps, everyone is looking for hydration or some other moisturizing hack.
But what is skin flooding and skin cycling and how can they provide your skin with the moisture you desire?
What is skin cycling?
According to Dr. Alek Nikolic, the executive director of Aesthetic Facial Enhancement, and owner of Skinmiles, & Skin Ingredients (Pty) Ltd sk.in skin flooding is an evening regime that uses exfoliants, retinoids, ‘recovery evenings’ and other select active skin ingredients to effectively cycle how the skin is treated during weekly cycles.
This process encourages a minimalist approach to skincare, as opposed to the extensive skin regimens popularised by Hollywood celebrities – yes, we’re talking about you, Kim Kardashian with your 9-step regimen!
This process is great for sensitive skin as it includes two days of recovery.
Here is an example of a skin cycling routine:
Day 1 – EXFOLIATION: Skin cleansing followed by a thorough exfoliation and leave-on exfoliant.
Dr. Nikolic’s product suggestions: sk.in avenge | glyco-10 NEOSTRATA Smooth Surface Glycolic Peel ZO® SKIN HEALTH Complexion Renewal Pads QMS Active Exfoliant 11%
Day 2 – RETINOIDS: Skin cleansing followed by the application of retinoids and a moisturiser.
Dr. Nikolic’s product suggestions: sk.in flash 2 | restore shot DERMEXCEL Retinol Serum LAMELLE Correctives 3.0 RA Serum DERMACEUTIC Activ Retinol 0.5
Day 3 & 4 – RECOVERY: Skin cleaning followed by applying hyaluronic acid serum, moisturising, and slugging.
Dr. Nikolic’s product suggestions: sk.in marvel | hydro shot NOVEXPERT Booster Serum With Hyaluronic Acid JORGOBÉ Hyaluronic Serum KSURGERY LABORATORIES Youth Activating Face Serum
What is skin flooding?
Skin flooding, on the other hand, looks at how much product is used on the skin, as opposed to what is used on the skin.
According to Dr. Alek Nikolic, the use of hyaluronic acid on damp skin is at the centre of skin flooding, locking in moisture before a moisturizer is applied. This method treats dryness and increases hydration, making it ideal for winter.
Skin flooding requires the layering of products, from the thinnest formula to the thickest, deeply penetrating the skin.
Perhaps it’s time to give TikTok trends a go and see which of these viral beauty regimens work for your skin this winter.
Feature image: Pexels