In the latest in the world of beauty, internationally acclaimed haircare brand Olaplex is under fire after multiple accusations of their ‘luxury’ products causing baldness, blistering, and damaged, broken hair. A harmful fragrance compound called ‘lilial’ – known to cause harmful side effects – has reportedly been identified as an ingredient in Olaplex products.
According to an article published on the BBC, 30 plaintiffs have stepped forward in a lawsuit filed last week in a US district court. Plaintiffs have claimed they “have lost their hair – in some cases more than half and leaving bald spots in others”. Adding that Olaplex products have left their hair “dry, brittle, frizzy and dull”.
A statement from the lawsuit reads:
“The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker,”
The Law Centre of Amy E. Davis, a legal firm involved in the suit against the haircare brand, has released several photographs of plaintiffs showing bald spots reportedly caused by Olaplex. According to legal documents, some of the women who have used these products have also experienced itchiness, rashes, yeast infections, bacterial infections, burning, and open sores.
They have since released the test results on their website.
The lawsuit is still ongoing, and The Law Centre of Amy E. Davis has urged those who have used Olaplex and have been adversely affected by the product to assist in their investigation by completing their online questionnaire.
As it stands, the plaintiffs are collectively seeking $75,000 (R1 371 652,50) in damages.
Feature Image: Instagram / @olaplex