For all the makeup lovers out there, the wait is over! ARC has brought international make-up brand – Anastasia Beverley has landed in South Africa and we had the privilege to attend the exclusive launch party.
Nestled amongst the breathtaking views of Bantry Bay, we were greeted by a glass of bubbles, a fresh Atlantic sea breeze and all the anticipation to try these fabulous products we’ve heard so much about – as a beauty enthusiast, I was beyond excited.
Anastasia Beverley Hills was created by Romanian-born beauty entrepreneur Anastasia Soare, who launched her namesake brand as Beverly Hills. Starting by doing facials on clients, she soon identified a gap in the beauty and makeup space and now ABH is one of the fastest-growing beauty brands in the industry.
Eyebrow products were the first addition to the ABH empire. Rooted in the sacred geometry of the ‘Golden Ratio Eyebrow Shaping’ that has become a modern beauty essential, you can obtain the perfect eyebrow shape according to your facial bone structure. Most can agree that a great-shaped eyebrow can define your face and accentuate different features.
Golden Ratio Eyebrow Shaping Method
After hearing Anastasia’s inspiring story, it was finally time to play around with the product and get our brows mapped, shaped and filled.
This was an eyebrow-raising moment to actually witness the ‘Golden Ration Method ‘in play. The demo left us gob-smacked to see a before and after side by side.
@arcstoreofficial/instagram
Having naturally thick and dark brows, there was not much filling needed for me, but I was introduced to a game-changing product called ‘Brow Freeze’. The results are in the name – you can get the fluffy, laminated brow effect with this product, almost effortlessly.
ABH Brow Freeze | R470
Have a glance at some more of our favourite ABH Products:
Anastasia Beverly Hills | Dipbrow Pomade – R410
Anastasia Beverly Hills | Brow Powder Duo – R520
Anastasia Beverly Hills | Brow Definer – R520
Anastasia Beverly Hills | Lash Brag Mascara – R560
Anastasia Beverly Hills | Iced Out Highlighter – R760
Anastasia Beverly Hills | Mini Soft Glam – R640
Anastasia Beverly Hills | Dewy Set – R630
A wealth of beauty essentials, ABH will undoubtedly be snatched up since its debut, so make sure you get your products soon, and watch as the magic unfolds.
ABH has launched in ARC stores and is available in-store as well as online.
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Featured Image: @anastasiabeverelyhills/instagram
