Korea has no short history in skincare. In fact, the modern ‘skincare routine’ we know today found its very roots in Korea, hundreds of years ago, dating back to as early as 692. Now, in the present day, Korea’s the leading force in skincare technology globally.
In Korean culture, skincare isn’t a luxury, it’s an integral part of day-to-day life. Like brushing your teeth, or taking a shower. Korean people hold plump, youthful-looking skin in the highest regard. Because of the culture’s fleshed out, ‘skin-first’ ‘philosophy, their skincare technology has skyrocketed a good five years ahead of Western and European technologies today, experts say.
Why so high-tech?
Korea best exemplifies using powerful, effective ingredients in their skincare. Take Gotu Kola for example. A plant extract that is gentle and smooth on the skin, works remarkably for redness and sensitivity, with antioxidant benefits too. Or green tea extract! This miracle tincture, which is really difficult to find outside of Korea, moisturizes the skin and is a great antioxidant with anti-ageing properties.
Another reason for K-beauty’s rapid growth is its advance in UV technologies. Every seasoned skincare fanatic knows that having a good SPF is the first step to good skincare. Korea has advanced way ahead of Western and European UV technology in that regard. If you’re like me and you’re just getting to know your skin a little better, I highly recommend trying a Korean SPF that protects your skin and doesn’t leave a white cast, as most sunscreens do. There are thousands of quality K-beauty products out there…but where to find them?
Where to find K-beauty
One downfall of K-Beauty in SA is the lack of accessibility. With products that have not yet been regulated or approved in our own market, it’s next to impossible to find K-beauty on shelves. Not to worry, though. One local brand, Glow Theory, is focused on importing and selling a wide range of products online.
Not only are they one of the only places you can buy K-beauty from in SA currently, but their website and socials also give you all the info you need to start your k-beauty journey, addressing your skincare concerns directly. Just in case that isn’t enough, we’ve rounded up our list of holy grail K-beauty products:
Cosrx Aloe Soothing Sun Cream SPF 50+
A soothing SPF meant for everyday use on sensitive skin. With all the protective benefits against UVA and UVB rays, you could ask for! If you’re looking for something hydrating but not sticky, this one’s a must-have.
This is the ultimate serum for damaged, dull, ageing skin! Includes ingredients like pumpkin, soybean and rice ferment extract, which aid in building a healthy skin barrier. The addition of Niacinamide works to stop the production of excess melanin which minimises discolouration. Adenosine diminishes fine lines. To top it off, the hydrating duo of Glycerin and Hyaluronic Acid replenishes the skin’s hydration levels and keeps it plump and healthy.
This product has a nutrient-dense, intensely hydrating essence/toner hybrid formulation. It’s packed with soothing betaine and other skin-healthy minerals and antioxidants. Acts as a fabulous anti-inflammatory skin soother as well as a hydrating essence.
Advanced Snail 96 Mucin Power Essence
Suitable for all skin types, this snail mucin essence is formulated with 96% snail secretion filtrate (snails are not harmed or killed in the process), this powerful serum will visibly repair and revitalize skin. Whether you’re concerned about acne scarring, lack of hydration, premature ageing, sensitivity or dry patches, the advanced snail mucin goes to work on all skin concerns and leaves you with glowing, healthy, hydrated skin, suitable for all skin types.
If you struggle with breakouts, irritated, inflamed, or red skin, this pH-balanced Centella Gel is a great pick! Formulated with 80% Centella Asiatica extract, the ideal ingredient to help soothe, protect, and heal sensitised or troubled skin. Botanical extracts such as Houttuynia Cordata and Tea Tree are also included to help nourish and hydrate, leaving your skin clearer and healthier.
Article by: Savanna Douglas
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Feature Image: @glowtheory/Instagram
