In South Africa, 2022 has been jam-packed with online trends and viral songs that still live rent-free in our heads.
As the year comes to a close, TikTok says it’s time for a rewind – they’re taking a retrospective look at the hottest moments and trends from 2022, with a #YearOnTikTok. Locally, these moments range from subcultures that saw their rise on the platform, to breakthrough stars that went viral and food trends that had SA drooling.
Boniswa Sidwaba, TikTok’s Head of Content Programming Sub-Saharan Africa, says:
“What happens on TikTok doesn’t stay on TikTok – whether you’re building a brand, showcasing talent or using the platform as a vehicle for self-expression, we’ve seen creators realising tangible, real-world benefits of creating content on the platform.”
For the first time ever, TikTok will be awarding content creators across Sub-Saharan Africa at the inaugural TikTok #TopCreator2022 awards.
TikTok Chief Operating Officer, Vanessa Pappas said:
“We’re honoured to celebrate our global community who shaped this year’s trends, shared new ideas, learned from one another, and turned their passions into careers and livelihoods throughout 2022. It’s been truly inspiring to see over a billion people around the world show their creativity and come together to experience joy and find a sense of belonging on TikTok”.
Celebrating #YearOnTikTok, TikTok South Africa puts the spotlight on the hottest, most happening TikTok trends of the past year. Here are the nominees, in no particular order:
Breakthrough Stars: 2022’s groundbreaking creators, celebrities and artists
- @s.eemah_ – Always telling it like it is, with comedic flair!
- @deemrsbee – Getting down with Mrs. Bee.
- @moghelingz – Grooving with talented Moghelingz.
- @itskamo_ – A dance trio that took over our FYPs.
- @mandznothot – Emerging star Mandisa Jakavula on a trending sound.
- @miss_hilary – Celebrating the traditional Xibelani with Miss Hilary.
- @robot_boii_rsa – Robot Boii going “Roboto” on Mzansi.
FYFaves: the most popular videos of 2022
TikTok’s ‘For You’ feed provides users with a curated offering of content that is tailored to their unique browsing preferences. Every ‘For You’ feed is different, ensuring that TikTok users are served the content they want to see, when they want to see it. Check out the videos that made this year’s leading list on ‘For You’ feeds across South Africa:
- @alphi_sipho – Konkaring at KONA with Mam’Sbosh.
- @bafanamthembu3 – l;cal fashion trendsetter, Bhinca Cool.
- @godsbutler – A vlogger takes us through his day in a SA township.
- @thembiseete1– Legendary songstress, actress and Idols South Africa judge reveals BTS.
- @bontle_ba_afrika – A top SA dancer and choreographers dances to Big Flexa – Costa Titch.
- @oskidoibelieve – Producer and award-winning musician who has takes over TikTok with Sis Judy.
- @primo9teen – Primo adds a comedic twist to a global music trend.
The Hitmakers South Africa: most viewed artists on TikTok
From homemade beats to golden oldies and musical classics, TikTok is the platform to be on if you want to keep abreast of the biggest movements on the music scene. The following were the artists that made it big on TikTok this year:
- Pabi Cooper
- Mr Jazziq
- Uncle Waffles
- Quality Biyela
- Owami Mafokate
- Vusi Nova
Creator of the Year award: now’s your chance to vote
Last but not least, for the first time ever, TikTok will be awarding content creators across Sub-Saharan Africa through their inaugural TikTok #TopCreator2022 awards.
For this momentous celebration, the platform is calling on all TikTok users throughout the region to vote for their favourite content creator, who will stand a chance to be crowned TikTok #TopCreator2022 or #TopCreator2022 runner up for South Africa.
Furthermore, the nominated creators will battle it out to earn the crown Creator of the Year title for the whole Sub-Saharan African region.
For the full list of nominees, visit TikTok Africa’s newsroom.
Public voting will open on TikTok from midnight on 16 December until 23:59 on 23 December.
Nominees will be announced on the TikTok Africa newsroom.
Join the #YearOnTikTok Retrospective LIVE
Join popular creators @Azz_iad (Kenya), @I_am_tjan (Nigeria) and@Sphokuhle_n (South Africa) on TikTok Live on the 23rd of December 2022 at 6 pm for the fun-filled chat hosted on the@TikTok.Africa account. Taking us back to all the creative, entertaining, inspiring, musical, and heartfelt moments that were shared on TikTok this year, just in time for festive celebrations.
Featured image – Unsplash