With the launch of EXACT’s new scents comes Crafted in Contrast, inviting guests into a shared exploration of scent, texture, taste, and creativity, while highlighting how no two people experience the same moment in quite the same way.
Setting out to offer something new for everyone while simultaneously reviving old favourites, Head of New Product Development Chané Cardoso broke down the new fragrance range into its most familiar profiles.
Review written and provided by: Fezeka Mpanza
Starting off with the new fragrances for men, there’s Aqua. With top notes of citrus and lavender, the light fragrance delivers a refreshing scent, as though you’ve just stepped out of the shower.
On the other side of the fragrance spectrum, one of EXACT’s classic men’s fragrances, Escape, returns with an updated scent profile. The deepness of Oud meets the freshness of citrus and vanilla to create a fragrance that announces your presence before you walk into any room.
Another fragrance getting a facelift for women is the EXACT 001/1 Eau De Parfum. Combining floral notes such as lily and rose with the warmth of amber creates a modern sweetness that enhances its timeless appeal.
For a more neutral scent, we get Pure. Built on a vanilla base, Pure blends the warmth of amber with the freshness of citrus to create a bright, everyday fragrance.
With a preview of the many fragrances in the range ending, and when asked how to make fragrances last longer, Cardoso explained: “Body oils and butters do act as an absorbing agent for your scents to latch on, making them last for longer. However, there is no specific perfume that I can say lasts the longest, because it all differs person to person”
Putting our knowledge of the range to the test, we were challenged to identify a few of the new fragrances while blindfolded. This caused some overzealous spritzing and noses spoilt for choice upon the reveal of Bloom, Mini Bloom, Rouge, Legend, Vyctor, Oriental, and Little Explorer.
New scents that encompassed all four scent quadrants: something floral in Bloom, something fruity in Rouge, something amber in Vyctor, and something woody in the improved Legend.
Favourite scents quickly emerged, pictures were taken, the last of the food was eaten, and one thing was for certain: despite no two people experiencing things in quite the same way, everyone could agree that the new EXACT fragrance range had something for everyone to experience.
Find your new signature scent at any EXACT store or online at: https://bash.com/exact
