As coffee rituals evolve in South Africa, Nespresso’s latest campaign taps into a growing culture of at-home indulgence, creativity and personal expression. Rooted in curiosity and boldness, the campaign celebrates the idea that every cup of coffee is a gateway to a new world.
From iced lattes by the pool to slow morning brews at home, coffee is increasingly becoming a form of personal ritual and expression for South Africans. It’s this shift that sits at the heart of Nespresso’s latest global campaign, fronted by musician and Global Brand Ambassador, Dua Lipa .
This new campaign is a welcome reminder that coffee can be comforting and adventurous, familiar and full of surprises. Because with the right Nespresso cup in hand, you’re never just having coffee; you’re stepping into a whole new world.
EVERY NESPRESSO COFFEE OPENS A NEW WORLD
At the heart of the campaign is a simple yet powerful idea: every cup of coffee is an invitation
to explore. This spirit comes to life through immersive, high-impact visuals that shift between unexpected worlds, each inspired by exceptional coffee, culture, and creativity.
Through a series of visually rich scenes, the campaign follows different coffee moments across a day, from a morning Melozio to an afternoon espresso or an iced latte. Each setting reflects a different mood, mirroring how coffee fits into modern lifestyles.
Dua Lipa, known for her global outlook and creative identity, embodies this sense of exploration. In a playful nod to the brand’s legacy, she reimagines the iconic “What else?” line, alongside a cameo from long-time ambassador George Clooney.
THE RISE OF AT-HOME COFFEE CULTURE
The campaign lands as more South Africans embrace café-style experiences at home, whether through experimenting with recipes, exploring new flavours, or investing in premium machines. According to Gabriel Nobre, CEO of Nespresso South Africa, this shift reflects a broader change in how consumers engage with coffee: “We’re seeing coffee become a more personal and expressive part of everyday life in South Africa, especially among younger consumers who are exploring new formats, flavours and rituals at home.”
PRESS TO EXPLORE WITH VERTUO UP
Central to the campaign is another true protagonist: Nespresso’s all-new Vertuo Up machine, launching in South Africa in August of 2026. Designed for modern coffee lovers, Vertuo Up brings enhanced connectivity, a rapid 3‑second heat‑up and
the new dedicated Coffee Creation button, which unlocks bolder and more intense extractions
for milk‑based, plant‑based and over‑ice drinks. With access to more than 50 exquisite coffees, each cup becomes an invitation to discover something new.
A breakthrough in design, Vertuo Up also introduces a newly engineered lever inspired by the signature Nespresso move, bringing fluidity and ritual to every brew. Powered by Centrifusion™ Technology, Vertuo Up intelligently recognises each capsule, adapting every extraction to reveal nuanced notes with precision, crowned by the signature Nespresso crema. One of Nespresso’s most versatile machines yet, Vertuo Up brings an entire world of coffee possibilities into the comfort of home.
A FRESH IDENTITY & A NEW COFFEE APPROACH
This campaign marks a significant chapter for Nespresso. While staying true to its heritage of quality and dedication to global coffee culture, the brand is embracing a more expressive identity created for coffee lovers who see their ritual as an extension of who they are. Developed in collaboration with their recently appointed agency Leo Constellation, Nespresso introduces an evolved creative approach that feels flexible and ever‑changing. Blending structure with spontaneity, the updated design codes feature a bespoke font that brings sophistication and character, while the creative direction strikes
a harmonious balance between refinement and playfulness.
This renewed identity also extends into a bold new coffee approach driven by curiosity and exploration. From embracing emerging trends to crafting inventive and bolder recipes, Nespresso continues
to evolve alongside coffee lovers and their ever‑changing moods. Unexpected flavour pairings? Absolutely. French Lavender & Vanilla? Why not. When curiosity becomes part of the brand’s DNA, every cup becomes an open invitation to discover what else is possible.
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CAMPAIGN CREDITS
Creative Agency: Leo Constellation (part of Publicis Groupe)
Co-CEO, Leo Constellation: Agathe Bousquet
Co-CEO, Leo Constellation: Marco Venturelli
Director: Clément (We Are From LA)
Production Agency (Shoot & Post-Production): WPP Production
Talent Photographer: Micaiah Carter
