Ultimate Repair from Wella Professionals is a skincare-inspired hair repair care range. It provides shine, strength and smoothness with total inside-out repair in just 90 seconds.
When we have a good hair day, everything feels amazing. We linger in the mirror, smile a little wider and feel like we can face anything that comes our way. So, when hair is damaged and dry, it knocks our self-esteem. Whether it’s colour, heat styling, UV rays, or pollution, 9 out of 10** women do something to damage their hair, every day. It’s no wonder that repair is the number one hair concern.
Until now, bond repair has primarily focused on inner repair of the hair. But why stop there? Ultimate Repair is a holistic solution that rebuilds bonds inside and replenishes hair outside, too, thanks to Wella’s patented technology combining Alpha Hydroxy Acid (AHA) and Omega-9.
Ultimate smoothness. Ultimate strength. Ultimate shine.
Repair your hair inside & out with Ultimate Repair.
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* When using Ultimate Repair Step 3. Instrumental test versus non-conditioning shampoo
** Consumer study conducted in 2022 with 1,500 paneli
“At Wella, we know hair inside-out, and what damage looks like.
Our expertise has reached new heights with Wella Professionals Ultimate Repair.”Max Morini, Wella Company Vice President, Research & Development, Wella Professionals
The initial inspiration for Ultimate Repair came from skin, which has the ability to repair itself from damage in two ways: regeneration of new cells from the inside, and restoration of a protective barrier on the outside.
Hair can’t regenerate itself as skin does. So, the challenge for our scientists was to replicate the reparative powers of skin, but for hair. They succeeded in Ultimate Repair.
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The breakthrough came in combining two skincare ingredients: Alpha Hydroxy Acid (AHA), an organic acid, small enough to penetrate the hair fibre at the deepest level to rebuild hydrogen bonds in the cortex, for a strong hair core, and Omega-9, a bio-identical lipid, targeting the outside of the hair fibre, coating the surface and filling in the cuticle to re-create a protective barrier. Together, the combination repairs all hair types and textures from the inside out.
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300 scientists, 500+ patents, 140+ years of trusted,
professional hair expertise. It all comes together in Ultimate Repair.
The ultimate haircare routine in five steps
Five products designed with 140+ years of hair expertise, for all hair types. Each of them is formulated with Wella’s patented AHA + Omega-9 technology. Practically instant, inside-out repair for all hair types and textures: coily, wavy, fine, straight, thick … and everything in between!
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Step 1: CLEANSE
Shampoo: A lightweight cream shampoo for a luxurious, gentle and effective daily cleansing. Removes impurities like metals, product build-up, oils, dirt and pollution to start the rebuilding process.
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Step 2: CONDITION
Conditioner: Creamy, deep conditioner to detangle, deeply strengthen, and repair every day without weighing the hair down.
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Step 3: TREAT
Miracle Hair Rescue: The indisputable star of the Ultimate Repair routine, and a major innovation in bond repair technology. A weightless liquid leave-in spray that repairs hair damage inside and out, in just 90 seconds. Detangles as it intensively strengthens and smoothes hair for long-lasting results. It’s repair you can see and feel after just one use.
99% Less Breakage, 12x Smoother, Extra Shine*
* Instrumental test versus non-conditioning shampoo.
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Step 4: PROTECT
Protective Leave-In: Delicate cream serum that protects, repairs, and smooths all hair types every day. Creates smoother hair for easier styling. Offers 5-in-1 protection from breakage, UV damage, heat, mechanical damage, and frizz. Makes straight hair sleeker, and curls are more defined.
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Step 5: REPAIR
Night Serum: A leave-in, overnight treatment that repairs, nourishes, and protects hair from breakage and pillow friction. It offers 8 hours of nourishment, resulting in up to 6x smoother hair and 78% less breakage after just one week.
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