Playgirl Beauty has always been more than just a makeup brand; it is a movement! We are a community built on confidence, colour, and connection. A brand that carefully selects trend-driven products to inspire imagination of makeup lovers around the world.
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From over 200 nail shades to full-face artistry, Playgirl Beauty has always believed in giving makeup lovers more — more ways to play, create, and connect. The next leap came with eyes: richly pigmented palettes designed to spark imagination and joy. When our Naked Honey palette took home the Woman & Home Beauty Award in 2022, its warm, golden tones became proof that fun and quality can beautifully coexist.
That same energy was carried into face and lips, where each product became an invitation to glow with confidence. Our award-winning Lip Oil, crowned by Woman & Home in 2025, has since become a cult favourite for its glassy shine and nourishing feel, showing that performance and playfulness go hand-in-hand.
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Humza Mahomed, Head of Global Marketing stated, “At Playgirl Beauty, we’re passionate about empowering beauty enthusiast to unleash their unique style and celebrate their individuality. As brand leaders, we’re dedicated to creating a social experience that makes makeup a tool for self-expression, not just a routine. We believe that everyone deserves to feel confident, fierce, and unapologetically themself – and we’re committed to making Playgirl the ultimate companion on their beauty journey.”
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As a beauty brand, Playgirl has never been about products alone, it is about people and community. We believe beauty should be inclusive, empowering, and real. Earlier this year, we hosted our first Come Out & Play Beauty Event, a celebration of the creators, fans, and friends who make up our vibrant community.
As Head of Colour Tanita Le Roux shared, “We wanted to do something different — something meaningful. Not another closed-door industry event, but an open space for the people who inspire us every day. That’s all of you — our Playgirl Beauty community.”
The response was electric. One TikTok creator summed it up perfectly: “I found it so beautiful how they’re so inclusive of small creators — we feel seen!”
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Another added that it was the first time a major beauty brand had made her feel genuinely valued. Moments like these are what define Playgirl: a brand built by real people, for real people.
As our community grows, so does our purpose. We are turning community into conversation, followers into friends, and trends into meaningful moments of self-expression. Playgirl Beauty is on a mission to make confidence contagious and connection the new beauty standard.
Every post, every tag, every shared look adds to the heartbeat of who we are. And as part of the AMKA family, our Playgirl mother brand was voted South Africa’s #1 Coolest Brand at the Sunday Times Next Gen 2024 Awards, we are reminded that authenticity and innovation will always win.
Playgirl Beauty is not just evolving, it is thriving, powered by the people who make it shine. Together, we are redefining what it means to be seen, heard, and celebrated.
Because beauty is not about fitting in — it is about standing out, speaking up, and shining together.
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