Every year, a haircut rises to the top of the trend charts – and this season, it’s the turn of the effortlessly cool Scandi bob. Fresh from the streets of Copenhagen Fashion Week, this sharp yet laid-back style has cemented itself as the haircut of summer.
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What makes the Scandi bob different?
Unlike layered or shaggy versions of the bob, the Scandi bob is defined by its blunt cut, most often grazing the chin. The finish is sleek but never over-styled, leaning into natural movement rather than polish. This makes it as versatile as it is striking: chic enough for fashion week, yet relaxed enough for every day.
Why it works for everyone
One of the biggest appeals of this cut is that it flatters almost every hair type.
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Thicker hair benefits from the weight of the blunt edge, which shows off fullness.
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Finer hair instantly looks more voluminous, as the one-length finish creates the illusion of density.
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Add a fringe into the mix, and the bob takes on a playful, fashion-forward edge.
In other words, this isn’t a haircut reserved for the runway – it’s wearable, flattering, and adaptable.
Styling the Scandi way
The Scandi bob embodies the Scandinavian approach to beauty: functional, pared-back, and effortlessly cool. Products and tools are kept to a minimum, letting the cut itself do the talking.
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Natural texture: Allow your hair to air dry or use a diffuser for subtle movement.
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Gloss and shine: A touch of finishing oil enhances the blunt edge without weighing it down.
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Light texture sprays: For fine hair, these can add grip and a lived-in feel.
The result? Hair that looks full, modern, and completely unfussy.
More than a seasonal trend
While it’s the haircut dominating this summer, the Scandi bob has all the makings of a style with staying power. Its simplicity means it transcends seasons, moving seamlessly from sundresses to knitwear, and its versatility makes it easy to refresh with subtle tweaks – whether that’s adding bangs, shifting the length slightly, or experimenting with texture.
It’s not hard to see why Copenhagen has crowned it the cut of the moment: it’s confident, understated, and cool – a haircut that really does suit just about everyone.
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Featured Image: Canva Stock Images
