SA Fashion Week opened this week to a flurry of excitement, showcasing innovative and cutting-edge South African design.
Woolworths kicked off the shows with its 2017 StyleBySA seasonal campaign.
Championing home-grown talent by featuring a capsule collection by eight local designers who are taking the fashion scene by storm; namely, Rich Mnisi, Thebe Magugu, AKJP, Pichulik, Maria McCloy, Sol-Sol, Selfi and Young & Lazy.
From modern streetwear to footwear and accessories inspired by the continent, the debut collaboration was a real crowd pleaser. We really loved Rich Mnisi and Thebe Magugu for their modern elegance and Selfi stunned with their playfulness.
In a first for SAFW, some of the collection was immediately available online straight from the runway, resulting in a frenzy of online sales throughout the evening!
Don’t miss out and head to Woolworths.co.za for yours. Here’s our edit:
Pichulik Mali necklace, R699
Pichulik Dynamic Yellow necklace, R550
Rich Mnisi wrap dress, R1 399
Rich Mnisi jumpsuit, R1 499
Thebe Magugu coat, R1 799
Thebe Magugu ruffle top, R699
Don’t fret if you’ve missed your favourite pieces – the collection launches in selected Woolworths stores (Canal Walk Shopping Centre, Cape Town; Sandton City Shopping Centre, Johannesburg; Mall of Africa, Midrand; Menlyn Mall, Pretoria; Gateway Theatre of Shopping, Durban) from 12 April 2017.
Watch the full runway show here: